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Money Magazine Names Austin's South 1st Street One of America's "Coolest"

Wednesday, January 3rd, 2018 at 12:36pm Engel & Völkers Austin

Although it probably doesn't come as a much of a surprise to local Austinites, it is still really cool to get national accolades recognizing Austin's South 1st Street.  Money Magazine correctly points out that South 1st may be South Congress's red headed step child it has a lot to offer without all the crowds.  Check out what the author of the piece had to say about this funky Austin neighborhood!  

South First ranks eighth among the magazine’s 10 hippest ’hoods in the U.S. for tourists and business travelers. No other neighborhood in Texas shows up on the list, which appears in the magazine’s January/February 2018 print edition.

Amy Balfour, a travel writer for Lonely Planet, a publisher of travel guides, tells Money that South First visitors shouldn’t be fooled by what looks like a “ho-hum stretch of cottages, food trucks, and weathered buildings.”

“Tourist traps are a dime a dozen in big cities, but many popular urban destinations have up-and-coming enclaves that serve as cool alternatives to the guidebook staples,” Money says.

In Austin, South First serves as a “cool alternative” to the nearby — and much more hyped — “guidebook staple” of South Congress. Money also advises readers to check out stalwart eateries like Bouldin Creek Cafe and Torchy’s Tacos. 

“An artery of unique shops and delicious eateries, South First Street is an interesting area of South Austin that begs to be explored and yet remains somewhat off the beaten path. Here you will find eclectic stores and vintage goodies next to ethnic restaurants and buzzing coffee shops.”

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